AI is becoming part of everyday life within marketing teams, but not in the way many feared.
Rather than replacing marketers, AI is increasingly used to support decision-making, automate repetitive tasks and improve efficiency across campaigns, reporting and performance analysis.
Where AI fits into marketing teams
AI tools are commonly used in areas such as data analysis, personalisation, content support, automation and optimisation. These tools help marketing teams move faster and focus on higher-value work.
In many businesses, AI also supports growth, ecommerce and revenue teams by improving forecasting, customer insight and performance tracking.
Why understanding AI matters for marketing careers
Marketers don’t need to become technical specialists to work effectively with AI. However, understanding how tools are used, what they can and can’t do, and how they support wider goals is becoming increasingly important.
Our approach
By working across marketing, growth, ecommerce, revenue and technology-led roles, we see how AI is applied in real teams. This helps us support businesses hiring thoughtfully and candidates navigating how technology fits into their careers.
AI isn’t replacing marketing teams. It’s changing how they work, and those who understand that context are best placed to thrive.
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Photo by Maxim Hopman on Unsplash