There’s no single perfect team structure, but there are plenty that hold businesses back.
What changes as businesses scale
Early-stage teams need:
Generalists
Momentum
Speed
Scaling teams need:
Clear ownership
Defined responsibilities
Strategic leadership
Fewer overlaps
The mistake is scaling activity, not capability.
What we see working well
High-performing teams often:
Hire leadership before adding headcount
Separate strategy from execution
Align marketing closely with commercial goals
Focus on clarity, not volume
One senior hire can often unlock more impact than several junior roles.
Take a look at Our Services page to see more on our approach to marketing and commercial recruitment.
Recruitment as a growth decision
Recruitment shouldn’t be reactive.
The strongest teams treat hiring as:
A business decision
A growth lever
A long-term investment
That’s where thoughtful recruitment makes the biggest difference.
Kin’s point of view
We don’t believe in trend-led team builds or over-hiring.
We believe in:
Right people, right time
Roles aligned to business stage
Marketing that supports growth, not noise
FAQs
How many marketers should a scaling business hire?
There’s no fixed number. The focus should be on capability gaps, not headcount.
Should I hire senior or junior first?
Often senior first. Leadership creates clarity, juniors create volume.
Can recruitment help design a team structure?
Yes. A good recruiter helps shape the team, not just fill roles.
Photo by Austin Distel on Unsplash