Most businesses don’t wake up one morning thinking, “We need a recruiter.”
They arrive there because something feels off.
From our experience working with growing businesses across the Eastern regions, it often sounds like:
“We’ve hired before but it didn’t quite land.”
“Marketing feels busy, but not impactful.”
“We need someone senior, but we’re not sure what that actually looks like.”
That’s usually the point a specialist marketing recruiter becomes valuable.
When a marketing recruiter adds real value
A recruiter is most useful when hiring becomes less about speed and more about judgement.
We typically see businesses benefit when:
The role will influence strategy, not just delivery
The cost of a wrong hire feels commercially risky
The brief isn’t fully clear yet
Internal teams don’t have deep marketing hiring expertise
At this stage, recruitment is about shaping the role as much as filling it.
Take a look at Our Services page to see more on our approach to marketing and commercial recruitment.
The mistake many businesses make
One of the most common mistakes we see is engaging recruitment support too late, once confidence is already shaken.
Another is using a generalist recruiter for a role that requires nuance. This often leads to hiring a job title, rather than solving the underlying problem.
Senior marketing hires tend to fail not because of capability, but because expectations were unclear from the start.
How we approach it at Kin Collective
At Kin, we start with context before candidates.
We’ll always explore:
What problem this hire needs to solve
What success looks like in the first 6–12 months
What’s already been tried internally
How marketing connects to wider commercial goals
That clarity protects both the business and the candidate.
Who this is right for
This approach works best for:
Founder-led or scaling businesses
Teams hiring their first senior marketer
Organisations where marketing impacts growth
FAQs
When should I use a marketing recruiter instead of hiring directly?
When the role impacts strategy, revenue, or long-term growth, a specialist recruiter helps clarify what you actually need before hiring.
Is a marketing recruiter only for senior roles?
No, but the value increases as roles become less defined and more commercially influential.
What’s the risk of hiring without specialist support?
Misalignment. Businesses often hire capability without context, which leads to short tenures and stalled progress.
Photo by Dylan Gillis on Unsplash