At Kin, we’ve always specialised in marketing, creative, digital, and communications roles.
But if you’ve worked in or around marketing teams recently, you’ll know something has changed.
The work doesn’t sit neatly in one function anymore.
Growth, revenue, performance, and delivery are increasingly shaped by people who sit alongside marketing, working closely with it rather than within it. And that’s exactly why expanding into commercially aligned roles isn’t a pivot for us, it’s a natural extension.
Our background is rooted in how modern teams actually work
Kin Collective Recruitment was built around understanding marketing teams in context.
Not just job titles, but how teams are structured, how work flows between functions, and how impact is created in real businesses.
Over the years, we’ve worked closely with:
founders and leadership teams shaping growth strategies
marketers working hand-in-hand with sales, operations, and product
commercial stakeholders relying on marketing insight to drive decisions
That proximity gives us a clear view of where marketing ends, where commercial roles begin, and where they increasingly overlap.
We understand the space between marketing and commercial delivery
Many of the roles we’re now supporting sit in that space.
They might be labelled commercial, growth, revenue, operations, or strategy roles, but their success depends on understanding how marketing feeds into wider business outcomes.
Because of our background, we’re well placed to:
assess candidates who’ve worked cross-functionally, not just in silos
understand how marketing activity translates into commercial performance
spot transferable skills that traditional job descriptions often miss
This isn’t about recruiting for roles we don’t understand. It’s about recognising the reality of how teams operate today.
Why clients choose us for these roles
Clients often come to us when roles don’t fit neatly into a box.
They need people who can:
work across teams and influence without hierarchy
make sense of data, insight, and performance
support growth without adding unnecessary complexity
Our strength lies in asking the right questions upfront. Not just “what’s the role?”, but:
what problem is this hire solving?
how will they work with marketing and other teams?
what does success actually look like in the first 6–12 months?
That clarity helps us attract candidates who understand the commercial reality of the role, not just the job title.
Why candidates trust us with commercially aligned careers
For candidates, these roles can feel harder to navigate.
They often don’t follow linear career paths. Titles vary. Responsibilities differ wildly between businesses.
Because we’ve spent so long working with marketing teams, we’re able to help candidates:
articulate their impact clearly
position transferable experience with confidence
understand how different environments shape expectations
We’re not here to push people into boxes. We help them understand where they fit, and where they could go next.
A natural evolution, not a departure
Expanding into commercially aligned roles isn’t about moving away from marketing.
It’s about recognising that marketing no longer operates in isolation.
The most effective teams are built around collaboration, shared outcomes, and people who can connect insight to action.
That’s the space we know well. And it’s where we’ll continue to focus.
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Photo by charlesdeluvio on Unsplash