Hire a Head of Marketing

As businesses grow, marketing activity often becomes more complex and strategic.

When multiple marketing channels, campaigns and team members need coordination, companies often introduce a Head of Marketing to provide leadership and strategic direction.

Kin Collective Recruitment specialises in marketing recruitment across the Eastern regions of the UK, supporting businesses with identifying and hiring experienced marketing leaders who can connect marketing activity with commercial growth.

When Should a Business Hire a Head of Marketing?

Many companies hire a Head of Marketing once marketing activity has expanded beyond a single role.

Common signals include:

• multiple marketers working without clear leadership

• marketing strategy still led by founders or senior leadership

• marketing activity not clearly linked to commercial goals

• increasing pressure to generate pipeline, revenue or measurable growth

• the need to align marketing with sales and product teams

At this stage, a Head of Marketing provides strategic oversight and leadership across marketing activity.

What Does a Head of Marketing Do?

A Head of Marketing is responsible for setting marketing direction and ensuring marketing activity contributes to business growth.

Responsibilities typically include:

• defining marketing strategy and priorities

• leading marketing teams and specialists

• aligning marketing activity with sales and commercial goals

• overseeing brand, demand generation and communications

• analysing marketing performance and return on investment

• managing agencies and external partners

The role often acts as the bridge between senior leadership teams and marketing execution.

Head of Marketing Salary Expectations in the UK

Head of Marketing salaries vary depending on industry and company size.

Typical ranges include:

• £70,000 to £90,000 for mid sized organisations

• £90,000 to £120,000 for larger businesses

• £120,000+ for senior leadership roles in high growth companies

In the Eastern regions of the UK, salaries may vary depending on sector and proximity to London.

Marketing Manager vs Head of Marketing

One of the most common hiring questions businesses face is whether they need a Marketing Manager or a Head of Marketing.

In many growing businesses:

Marketing Manager: focuses on delivering campaigns and managing marketing activity.

Head of Marketing: focuses on leadership, strategy and aligning marketing with business growth.

Earlier stage companies often hire a Marketing Manager first before introducing a Head of Marketing as teams expand.

Common Hiring Challenges

Businesses hiring marketing leadership roles often face challenges such as:

• unclear role scope between strategy and execution

• hiring leadership roles before the team structure exists

• limited clarity on marketing priorities

• difficulty identifying candidates with both strategic and commercial experience

Working with a specialist marketing recruiter can help define the role clearly and identify candidates with the right leadership experience.

Hiring a Head of Marketing

If your business is considering hiring a Head of Marketing, Kin Collective Recruitment can support you with defining the role, identifying suitable candidates and managing the recruitment process.

For more information about hiring marketing leaders, head over to our contact us page.