Hire a Marketing Manager

Growing businesses often reach a point where marketing activity becomes too broad for founders, sales teams, or generalist staff to manage alone.

At this stage, hiring a Marketing Manager can bring the structure, consistency and commercial focus needed to turn marketing activity into measurable growth.

Kin Collective Recruitment specialises in marketing recruitment across the Eastern regions of the UK, supporting businesses with identifying and hiring experienced Marketing Managers who can lead marketing activity and deliver results.

When Should a Business Hire a Marketing Manager?

Many companies hire their first Marketing Manager once marketing responsibilities begin to stretch across multiple channels and priorities.

Common signals that a business may benefit from hiring a Marketing Manager include:

• marketing activity being shared across several internal teams without clear ownership

• founders or sales leaders still responsible for marketing decisions

• inconsistent campaigns or messaging across channels

• limited visibility of marketing performance or results

• a need to coordinate agencies, freelancers or external partners

Many growing businesses reach this stage as their marketing activity expands across multiple channels and responsibilities. Our guide on how marketing teams typically evolve as businesses scale explores how companies structure marketing roles as they grow.

At this stage, a Marketing Manager often becomes the central role responsible for organising marketing activity and ensuring it supports the wider commercial goals of the business.

Marketing Manager Salary Expectations in the UK

Marketing Manager salaries can vary depending on industry, company size and location.

Typical salary ranges in the UK include:

• £40,000 to £50,000 for mid level Marketing Manager roles

• £50,000 to £65,000 for experienced Marketing Managers

• £65,000+ for senior Marketing Managers with strategic responsibility

In the Eastern regions of the UK, salaries often sit slightly below London levels but remain competitive depending on the sector and growth stage of the business.

Frequently Asked Questions

How do I know if my business needs a Marketing Manager?

Many businesses hire a Marketing Manager when marketing activity becomes too complex to manage informally and requires a dedicated role to coordinate campaigns, channels and messaging.

What experience should a Marketing Manager have?

Most Marketing Managers have several years of experience across multiple marketing channels and are comfortable managing campaigns, analysing performance data and coordinating marketing initiatives.

Should we hire a Marketing Manager or Head of Marketing?

The decision often depends on the size of the marketing team and the level of strategic leadership required. Smaller businesses typically hire a Marketing Manager first, while larger organisations may require a Head of Marketing to lead a team.

Hiring a Marketing Manager

If your business is considering hiring a Marketing Manager, Kin Collective Recruitment can support you with defining the role, identifying suitable candidates and managing the recruitment process.

We specialise in marketing recruitment for growing businesses and work closely with clients to ensure new hires align with both the technical requirements of the role and the culture of the organisation.

For more information about hiring marketing talent, please head over to our contact us page.