The most common question we’re asked by marketing candidates this year? “What’s the flexibility like?”
The pandemic may have fast-tracked hybrid working, but in 2025, flexibility has become a baseline expectation, not just a bonus.
Flexibility now is not just about home working anymore.
Flexibility today means:
Autonomy over start and finish times
Compressed hours or nine-day fortnights
Remote-first teams with occasional meet-ups
Job shares or part-time leadership roles
Why does this matter in marketing?
Creativity doesn’t thrive in burnout.
Marketers want time and space to think, experiment, and collaborate.
Businesses that build flexibility into their culture are attracting stronger candidates and retaining them for longer.
What we’re seeing in the market
More employers are embracing “flexible first” as a mindset.
It’s helping them:
Access a wider talent pool (including returners, parents, career changers)
Improve diversity and inclusion
Boost morale and productivity
Our take?
The future of work is flexible, and marketing is leading the way.
If you’re hiring, make sure you’re not just offering flexibility in theory. Back it up in practice, talk about it in your job ads, and be ready to answer questions.
If you’re looking for a new marketing role that fits your life, not just your skills, we’d love to help.
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