When it comes to finding the right marketing role, location matters, and Hertfordshire continues to strike a perfect balance.
With easy access to London but none of the hustle that often comes with a full-on city commute, Hertfordshire offers marketers something unique: meaningful opportunities and a better quality of life.
At Kin Collective, we speak to a lot of marketers weighing up their next move, often torn between the fast pace (and higher cost) of London, and the desire for a role where they can grow without burning out. Increasingly, Hertfordshire comes up as the middle ground.
Why we think Hertfordshire works
From St Albans and Watford to Stevenage and Welwyn Garden City, Hertfordshire is packed with businesses that are serious about marketing. Whether it’s a global FMCG brand, a media company with a strong digital presence, or a boutique agency specialising in paid media or PR, there’s a demand for marketers who know how to tell stories, drive engagement, and turn strategy into results.
But what makes Hertfordshire different is that the scale doesn’t always come at the expense of flexibility. From what we’re seeing across our clients, roles here often bring a nice mix of autonomy and scope. You might be leading a campaign for a well-known brand, but still working within a close-knit, collaborative team that values your voice.
Common Hertfordshire marketing jobs we recruit for:
Marketing Assistant or Graduate Marketer – perfect for those getting their start or looking for their second step
Campaign Manager – ideal for marketers who thrive on driving results and coordinating multiple moving parts
Marketing Automation Specialist – increasingly in demand as brands streamline how they talk to their audience
PR and Events Executive – particularly in sectors like hospitality, retail and FMCG
Head of Brand – a leadership role we’re seeing more of as companies refine their positioning in crowded markets
The sectors driving demand
Hertfordshire has strong roots in several key sectors. Pharmaceuticals and life sciences continue to grow, creating opportunities for marketers who understand complex products and regulated environments. Media and broadcasting still have a strong foothold, especially around Elstree, Hemel Hempstead and St Albans. And retail and eCommerce brands are thriving, particularly those based around Watford and Hatfield.
For candidates with experience in these areas, or even transferable skills from other sectors, there’s a real appetite from employers to bring in fresh thinking and digital-first expertise.
The candidate perspective
From our conversations with marketing candidates in Hertfordshire or those relocating nearby from London, one thing stands out: the appeal of variety. You don’t have to limit yourself to one type of business or one kind of marketing role. Whether you’re a strategist, a data geek, a creative or a people person, there’s space to grow.
Many of the roles we recruit for now include hybrid working, giving people even more choice in how they work. And for those raising families or looking to put down roots, Hertfordshire gives a great lifestyle backdrop to a rewarding career.
What we’re predicting
Looking ahead, we expect marketing jobs in Hertfordshire to keep growing in scope and seniority. Employers are increasingly open to building full in-house teams, with roles in brand, CRM, performance and content all becoming more common. There’s also more cross-functional collaboration, with marketing working closely alongside product, customer success and data teams.
From a recruitment perspective, we’re finding that candidates with a mix of practical know-how (email platforms, social scheduling, SEO tools) and commercial thinking are standing out the most.
Thinking of your next step?
If you're looking for marketing jobs near London without the intensity of city life, Hertfordshire might just be your sweet spot. You’ll find variety, career growth, and the chance to work with businesses that value what marketing brings to the table.
Curious to see what’s out there? Take a look at our live marketing roles in Hertfordshire, or drop us a message for a confidential chat.
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