AI is becoming more common in recruitment. From CV-screening tools to automated shortlisting, many companies are using technology to speed up hiring. But what does that mean if you’re a marketer applying for your next role?
The reality is that in some cases, an algorithm may be the first thing to “read” your CV. That can feel daunting, but with a few small tweaks you can make sure your application doesn’t get lost in the filter.
1. Get the Basics Right
AI looks for structure. Clear headings, consistent formatting, and bullet points that highlight responsibilities and results will make your CV easier for both software and hiring managers to scan.
2. Use Keywords That Matter
Think about the skills that are most relevant to the job you’re applying for, whether that’s SEO, PPC, campaign management, or content strategy. Make sure they’re visible in your CV and LinkedIn profile.
3. Show Impact, Not Just Activity
Instead of simply listing what you did, show what you achieved. “Managed social media channels” is fine, but “Grew Instagram engagement by 45% in six months” is far stronger and more likely to be picked up by AI filters too.
4. Don’t Forget the Human Touch
Even if AI gets you onto a shortlist, it won’t be the one interviewing you. Hiring managers still want to see your creativity, adaptability, and passion. That’s what sets marketers apart, and what no algorithm can replicate.
5. Keep It Personal
Tailor your application to the role, and don’t be afraid to let a little of your personality come through. At Kin Collective, we know the marketers who stand out are the ones who can back up their skills with authenticity and drive.
Our Take
Many companies, particularly those that haven't partnered with a specialist recruitment agency, are using AI and other technology to speed up hiring. While this can make processes faster, it also means some brilliant marketers slip through the cracks.
That’s where we come in. At Kin Collective, we go beyond keywords and job titles. We get to know the person behind the CV, build a profile that highlights their real strengths, and introduce them to businesses who might otherwise have missed them - check out our Services Page for more information on this.
It also means we can connect our clients with marketers who aren’t always actively applying, but are open to the right opportunity. Sometimes the best fit for a role isn’t the person flooding applications, it’s the one who’s quietly building their skills and waiting for the right conversation.
So while AI may be reshaping hiring, the human connection still matters most. And that’s the part we’re here to protect.
//