Blog
Behind The Scenes of The Marketing Job Market Right Now
If you’ve been job hunting lately, you’ll know it’s a competitive time to be a marketer. Roles that used to attract 20 applications now get hundreds, and businesses are taking longer to make hiring decisions as budgets tighten.
It’s easy to look at that and feel disheartened, but from our side of the desk, there’s more to the story.
At Kin Collective, we speak to marketers every day, from graduates taking their first step to senior leaders exploring what’s next. What we’re seeing is that while the market is busy, it’s also shifting. The right opportunities do exist, they just take more alignment and patience to uncover.
So what’s actually happening?
There’s more talent than ever. The volume of strong candidates has increased, which means employers have more choice but are also becoming more selective.
Budgets are tighter. Many companies are reviewing headcount carefully, which means recruitment decisions can move more slowly.
Skills are evolving fast. Digital transformation, automation, AI and personalisation are reshaping what ‘marketing’ means, and some roles are changing focus entirely.
Fit matters more. Businesses aren’t just hiring for skills, they’re hiring for impact, culture and long-term potential.
What this means if you’re job hunting
It might take a bit longer to find the right role, and that’s okay. In the meantime, focus on what you can control: refining your CV, staying visible in your network and having open conversations with recruiters you trust.
Even if we don’t have something suitable for you straight away, staying in touch means we can think of you when the right brief lands.
Our advice
Keep showing up. Keep the conversation going.
The market moves in cycles, and we’re already starting to see signs of recovery across certain sectors like tech, professional services and consumer goods.
We’ll always be honest with you about what we’re seeing, and we’ll reach out when the right opportunity comes along.
Because being part of the Kin Collective network isn’t just about landing a new job today. It’s about staying connected to a community that understands marketing and cares about your journey.
//
Photo by Hal Gatewood on Unsplash
Job Alerts.
Don’t miss out on your next opportunity! Sign up for our job alerts, and we’ll keep you in the loop with the latest roles tailored just for you.