A well-established B2B company in Cambridgeshire, known for its specialised tangible products, is looking for a commercially focused Channel Marketing Manager to boost brand visibility, engage partners, and accelerate revenue growth. If you're an experienced channel marketer who thrives in a hands-on role and enjoys working with sales teams and partners, this could be an exciting next step for you!
About You:
This role is ideal for a dynamic and proactive marketing professional with a passion for driving business growth through channel partnerships.
You’ll need:
Proven experience in channel marketing, partner marketing, or B2B marketing within a tangible product industry.
A solid understanding of channel sales models and partner ecosystems.
Strong project management skills with the ability to juggle multiple priorities.
Experience in developing marketing toolkits, sales collateral, and training materials.
A data-driven mindset with the ability to track and report on campaign performance.
Excellent stakeholder management and relationship-building skills.
The Role:
Reporting to the Channel Manager, you’ll be responsible for shaping and executing the channel marketing strategy, working closely with partners to drive demand and increase sales. You’ll be the go-to marketing expert for partner engagement, ensuring they have the tools and support needed to effectively promote and sell products.
Key responsibilities:
Manage partner events, webinars, and sponsorships to enhance engagement and brand presence.
Maintain an in-depth understanding of market trends, competitors, and partner needs.
Own and track marketing budgets to ensure high ROI on partner marketing activities.
Develop and implement marketing plans to support partner recruitment and revenue growth.
Create and deliver engaging marketing campaigns, promotions, and enablement materials.
Analyse partner performance and campaign effectiveness, optimising for maximum impact.
Work cross-functionally with sales, product, and marketing teams to ensure alignment on go-to-market strategies.
Why Join?
A well-established, growing business with a strong partner network.
A collaborative and fast-paced working environment.
Competitive salary and benefits package and commission potential.
Hybrid working for a great work-life balance.
This role is based in Cambridge with a flexible hybrid working model. The Cambridgeshire based office is easily commutable from surrounding areas such as Ely, Newmarket, St Neots, Huntingdon, Royston, Bury St Edmunds, Peterborough and further afield.
Kin Collective Recruitment specialises in marketing, brand, product, creative, digital, and communications careers across the UK, connecting ambitious people with companies that value their talent.
Please include your current or preferred location, salary expectations, and notice period when applying. CVs in Microsoft Word format are preferred (avoid textboxes or images to ensure accurate matching).
We are committed to equality, diversity, and inclusion, actively promoting diversity across all minority groups to create workplaces where everyone feels valued, respected, and empowered.
Kin Collective Recruitment Ltd is acting as a recruitment agency for this vacancy in accordance with the Employment Agencies and Employment Business Regulations.