We’re partnering with a household brand as they embark on a bold CRM transformation across Europe. They’re building a brand new Customer Engagement division, and this is one of the very first hires into it.
This isn’t campaign delivery, it’s CRM architecture. That means you’ll be laying the foundations and building the platform from scratch, for how this business builds trust, personalisation and loyalty through every stage of the customer journey.
The Role:
This is a newly created role reporting into senior leadership, with one direct report to recruit and manage. You’ll lead the implementation of Salesforce Marketing Cloud across the business and design an adaptive, CRM model that can flex by market, but stays true to brand and commercial outcomes.
Define and lead the lifecycle strategy across acquisition, nurture, retention and reactivation
Own the consent and data governance strategy across channels, ensuring GDPR compliance and best-practice capture
Design and deliver a new CRM framework from the ground up, replacing legacy systems with modern infrastructure
Set clear KPIs around conversion, retention and ROI and regularly report on CRM performance across markets
What We’re Looking For:
Someone who’s helped stand up a CRM function from scratch, you know what’s needed before it exists
Proven experience using Salesforce Marketing Cloud (or similar enterprise platform) at scale
Deep understanding of GDPR and consent management in a multi-market setting
Strategic thinker with strong technical and architectural understanding of CRM
Commercial mindset – you’ve delivered real business impact through retention, conversion, and ROI
Why Apply?
This is a rare opportunity to join an exciting transformation project right from the beginning, where you’ll have the autonomy to shape something meaningful from the ground up. You’ll be working for a business with wide-scale brand recognition, strong internal buy in, and ambitious plans to modernise their customer experience across Europe. The role offers genuine scope to grow, with a leadership pathway and influence across markets, and a competitive salary of up to £80,000. You’ll also benefit from an impressive package of industry leading perks and benefits that reflect the brand’s commitment to looking after its people.
Location:
This is a hybrid role based in Reading, Berkshire, with 3 days per week expected in the office. The location is easily commutable from across the Thames Valley region, including Bracknell, Wokingham, Maidenhead, Basingstoke, Newbury, High Wycombe, Slough, Henley-on-Thames, Windsor, Oxford, Guildford, and surrounding areas.
Kin Collective Recruitment specialises in marketing, brand, product, creative, digital, and communications careers across the UK, connecting ambitious people with companies that value their talent.
Please include your current or preferred location, salary expectations, and notice period when applying. CVs in Microsoft Word format are preferred (avoid textboxes or images to ensure accurate matching).
We are committed to equality, diversity, and inclusion, actively promoting diversity across all minority groups to create workplaces where everyone feels valued, respected, and empowered.
Kin Collective Recruitment Ltd is acting as a recruitment agency for this vacancy in accordance with the Employment Agencies and Employment Business Regulations.